If you run the business
Owners and operators
You do not need to learn what a canonical tag is. You need to know your Saturday hours are wrong in two places, which one customers actually see, and that fixing it takes ten minutes.
Evidence-backed entity intelligence
Know what the web—and AI—can confidently say about your business.
Atlas reads your site and the profiles that describe you, keeps a dated copy of every source, and shows you where they contradict each other. What comes back is a short list of fixes in the order they are worth doing.
The free plan tracks 3 entities. No card, no call with anyone.
- has_phone(604) 555-0142corroborated · 3 sources
- has_address114 Ross Avenuecorroborated · 2 sources
- opening_hoursSat 9–5 / Sat closedcontradicted · 2 disagree
- has_serviceEmergency drain repairunverified · 1 source
P0Fix Saturday hours on your Google Business Profile
An illustration, not a real customer. Saturday is the kind of thing that goes wrong quietly: right on your site, wrong on the profile most people actually see.
A fact-checker for how your business shows up online
Search engines and AI assistants do not read your marketing. They read whatever they can find, and assemble an answer out of it.
They read your site, your Google profile, a directory listing someone made in 2019 — and piece an answer together from all of it. When those sources disagree, the answer gets vague. Sometimes it gets wrong.
Atlas gathers those sources and records what each one says, with the date and the page it came from. Where two of them conflict, you see the conflict. Where something rests on a single mention, you see that too, before it becomes a problem.
How it works
Three steps, and only the first one needs you.
Point it at your domain
Add your business and the domain it lives on, then approve that domain so Atlas knows it is allowed to fetch it. That is the entire setup.
Atlas gathers the evidence
It fetches your pages, stores a copy of each one as it looked at the time, and records which page said what. Nothing enters your profile without a source behind it.
You get an ordered list
Findings come back ranked by what they cost you to ignore. Each one names the pages it came from, so you can hand a developer something specific.
Who it helps
Same evidence, three different jobs.
If you do this for a living
Marketing and SEO professionals
Every finding arrives with the rule it checked, the value it observed, and the URL it observed it on. That is a ticket you can assign, not a screenshot you have to explain.
If you do it at scale
Agencies and multi-location companies
Each client sits in its own workspace and nothing leaks between them. Growth tracks up to 200 entities, so adding a location is not a conversation with sales.
Features
What you actually get.
Entity consistency
One record for the business, assembled from every source that mentions it, with the disagreements surfaced instead of averaged away.
Evidence with a date on it
Every claim links back to a stored copy of the page it came from, as that page looked when Atlas read it. Pages change; the record of what they said does not.
Technical checks on live pages
Titles, descriptions, headings, canonicals, robots directives, structured data, broken responses. Run against what is published, not a staging copy.
Corrections that stick
When Atlas has it wrong, you say so. Your version wins from then on, and the thing it replaced stays on record with who changed it and why.
A score you can argue with
The trust score breaks into its parts — corroboration, recency, source authority, contradictions — so you can see which one is holding the number down.
Work you can hand off
Every recommendation carries a priority, an owner, a due date and a status, so it behaves like the rest of your backlog rather than a PDF nobody opens.
Where we draw the line
Things we will not tell you.
This category has a habit of selling certainty nobody can deliver. We would rather be useful than impressive, so here is what Atlas refuses to claim — and what it will stand behind instead.
- won’tPromise you a ranking. Nobody controls a search index from the outside, and anyone who says they do is selling something.
- won’tPromise an AI assistant will cite you. We cannot see inside those systems. Neither can the people charging you for it.
- won’tHand you a score with nothing behind it. If Atlas cannot show the evidence, it does not show the number.
- willShow you exactly what your sources say, and which ones disagree.
- willTell you which fix we think is worth doing first, and show our reasoning.
- willKeep every piece of evidence it used, dated, so you can check our work.
Plans
Priced on how much you track, not how much you use it. An entity is one thing you want described correctly — a business, a location, a product line.
Free
$0 to try it
Seeing what Atlas finds before you commit to anything.
- 3 tracked entities
- 1 seat
Starter
Most chosen$79 per month
One business you want described correctly everywhere.
- 25 tracked entities
- 5 seats
Growth
$249 per month
Agencies and companies with locations to keep straight.
- 200 tracked entities
- 20 seats
Billed monthly in USD, cancel whenever. Limits are enforced by the API rather than the interface, so what you see here is what you actually get.
Where Atlas looks
Atlas only fetches a domain after someone on your team has approved it. Nothing gets read behind your back.
- your website
- Google Business Profile
- business registries
- industry directories
- review sites
- social profiles
- anything you upload yourself
Design partners
We are building this with a handful of companies, not for a landing page.
Atlas is early. We are working directly with a small number of businesses and agencies who care about being described accurately, and we would rather say that plainly than fill this section with quotes nobody said.
Partners get the roadmap, a direct line to the people building it, and their problems fixed first. If your business is misdescribed somewhere and it costs you, that is the conversation we want.
Questions
The ones people actually ask.
Do I have to install anything on my site?
No. Atlas reads what is already public — your pages, and the profiles that mention you. There is no script to add and nothing to deploy.
How is this different from an SEO audit?
An audit tells you what is wrong with a page. Atlas tells you what the web currently believes about your business, which source it got each belief from, and where two sources disagree. The technical checks are in there too, but they are the smaller half.
Will Atlas change anything on my site?
Never. It does not publish, edit, or push anything anywhere. It hands your team a list and gets out of the way.
What happens when Atlas gets something wrong?
You correct it, and your correction wins. The original stays on record with a note saying who superseded it and why, so the history stays honest.
Which pages does it look at?
It starts with your home page and the obvious ones — about, contact — and records a dated copy of each. It only fetches domains you have approved first.
Can I get my data out, or delete it?
Yes, both. Export produces everything held about a person or an organization; deletion removes it, subject to any legal hold. Both are tracked as requests you can audit later.
Find out what the web is saying about you.
The baseline takes a couple of minutes and costs nothing. Worst case, everything is already consistent and you get to stop wondering.